SmellWell B2B Portal – Wholesale eCommerce Platform
Role:
B2B Web Design & Development
Website SEO
Description:
- Built a custom WooCommerce B2B portal for wholesale buyers, featuring:
- Role-based pricing (hidden prices until login).
- Bulk order tools (floor displays, prepacked bundles).
- Custom checkout workflows for high-volume orders.
- Streamlined bulk purchasing for gyms, retailers, and distributors.
- Price Visibility Control: Needed to hide prices until login without hurting SEO (used “Login to See Prices” placeholders).
- Complex User Roles: Tiered pricing for distributors vs. retailers (e.g., 40% off for bulk orders).
- Mobile-Unfriendly Legacy System: Old portal lacked responsive design, causing 60% drop-off on mobile.
- Figma to WordPress: Designed a complex Figma design using WordPress.
- Optimizing speed and security despite extensive customizations.
- Wholesale approval system: Manual approve for known buyers, manual review for new accounts.
- Dynamic Pricing: Prices update after login based on user role
- Mobile Optimization: 50% faster load times on mobile vs. legacy system.
- Optimized site performance to ensure fast loading times and enhanced user experience.
- WordPress & WooCommerce – Core eCommerce platform.
- PHP, JavaScript, CSS – Custom coding for enhanced functionalities.
- Advanced WooCommerce Extensions – Custom pricing, vendor management, and dropshipping features.
- Performance Optimization Tools – Caching, minification, and image compression techniques.
- B2B User Management– Apply for Wholesale Account” form with business verification.
- Personalized Pricing – Users get price variations based on their account type.
- Hidden Pricing & Login-to-See – Displays “Login to See Prices” until authenticated.
- Woocommerce custom customization – Customized woocommerce pages design according to Figma design.
- Scalability – The platform is designed to grow with increasing vendors and customers.
