GE Transformer – Power Transformer Manufacturing & Industrial Equipment Sales
Role:
Web Design & Development
Website SEO
Description:
- Designed and developed a responsive website with eCommerce functionality to showcase products, process B2B inquiries, and enable direct purchases of standardized transformer models.
- Key features: Product catalog, inquiry system, quote request forms, and checkout for smaller equipment.
Key features: Product catalog, inquiry system, quote request forms, and checkout for smaller equipment.
- Transformers require custom specs (voltage, phase, size) – needed a hybrid system for both eCommerce purchases (standard models) and quote requests (custom orders).
- Sync with the client’s ERP for inventory/pricing updates without manual entry.
- PCI compliance for payment processing and data encryption for client-sensitive inquiries.
- Integrate bulk inquiry functionality for custom transformer orders.
- Maintain industrial UX (technical specs, certifications) while ensuring ease of use.
- Standard products (e.g., single-phase transformers) with direct checkout via WooCommerce.
- Custom products with dynamic quote request forms (linked to CRM).
- Automated inventory updates for 50+ standard SKUs via WooCommerce API.
- Added SSL encryption, trust badges (ISO certifications), and WhatsApp/email support options.
- Reduced cart abandonment by 30% with guest checkout and bulk order discounts.
- WordPress & WooCommerce – Core eCommerce platform.
- PHP, JavaScript, CSS – Custom coding for enhanced functionalities.
- Advanced WooCommerce Extensions – Custom pricing, vendor management, and dropshipping features.
- Performance Optimization Tools – Caching, minification, and image compression techniques.
- Tabbed layouts for specs (e.g., “Dimensions,” “Warranty”), downloadable datasheets.
- Product page with “Add to Cart” + “Request Quote” buttons.
- Bulk Order Tools – Quantity discounts, CSV upload for large orders.
- Online Support – FAQs to support visitors and buyers.
- Blog Section– Published articles like “Types of Power Transformers & Applications” to attract organic traffic.
- Dynamic “Get a Quote” Form– calculates estimated lead time based on multiple selections.
